REACHING YOUR TARGET AUDIENCE
REAL ESTATE
Tactics to drive results for your real estate business
Leverage Proximity and Embrace Hyperlocal Approach
When it comes to engaging with your target audience, it’s essential to make the most of proximity and embrace a hyperlocal approach. By utilizing these strategies, you can create more meaningful connections and improve the overall effectiveness of your outreach.
Proximity Matters: Understanding the proximity of your audience is crucial. GeoSnipers, for instance, enables you to precisely target individuals based on their physical location, allowing you to reach them in real-time while they are attending open houses. This proximity-based targeting ensures that your messaging reaches the right people at the right moment, maximizing the impact of your communication.
Go Hyperlocal: To truly resonate with your audience, adopt a hyperlocal approach. GeoSnipers uses location data from homes listed in the market, giving you the ability to connect with potential home buyers attending open houses nationwide. By tailoring your messages and offers to align with their specific needs and preferences, you create a highly personalized experience that strengthens your brand and builds trust.
Customized Audiences: GeoSnipers further enhances your targeting capabilities by allowing you to segment audiences based on their historical behavior. If they’ve visited open houses within the last 90 days, you can tailor your outreach accordingly, acknowledging their recent interest in the housing market and making your communications more relevant.
Local Market Insight: Understanding the value of homes in the local market is essential for effective audience differentiation. GeoSnipers empowers you to identify visitors based on the type of homes they’ve explored relative to the local market. This valuable insight helps you craft messaging that speaks directly to their preferences and aspirations, fostering a deeper connection with potential buyers.
Privacy First: We prioritize privacy compliance by conducting all reporting at the Location Group level, ensuring complete confidentiality for the individuals involved. This approach allows you to gain valuable insights without compromising anyone’s personal information, fostering trust and respect in your brand.
By leveraging proximity and embracing a hyperlocal approach through GeoSnipers, you can revolutionize your audience engagement and make meaningful connections that drive positive outcomes for your brand and potential home buyers alike.
Use Proximity And Get Hyperlocal
Geofencing: GeoSnipers’s technology allows you to define a very precise and targeted 0.1-mile radial fence around a specific location. So, when you’re marketing in a particular neighborhood, you can geofence the nearby shopping centers, office spaces, and parks people in that area use. In addition, if you’re handling rentals, geofencing real estate helps you target leasing offices prospective customers are likely to visit.
Geofencing for conquesting: you can set up a geofence around competitor MLS listings and show ads to people looking at them. This can influence them to look at your listings instead. And you can save this niche audience for future marketing, such as retargeting campaigns to further influence their behavior.
Targeting Open House Data
Embarking on a journey to find a new home marks a significant life transition. GeoSnipers offers a powerful targeting capability designed to connect with In-Market for Home Audiences at various stages of their home purchase process.
WHAT WE OFFER
GeoSnipers harnesses location data from homes listed in the market to effectively target potential home buyers attending open houses across the nation. With tailored messaging and relevant offers, you can reach this critical audience precisely when they are making important decisions about their future home.
BENEFITS
Real-Time Targeting:
Engage consumers in real-time while they are present at a listed open house, making your outreach more effective.
Historical Behavior Targeting:
Reach audiences based on their past interactions, particularly if they have visited an open house within the last 90 days.
Audience Segmentation:
Differentiate audiences based on the value of homes they have visited in comparison to the local market, ensuring more personalized engagement.
HOW IT WORKS
Our partnership with the MLS listing service provides us with up-to-date information on all homes currently on the market nationwide, updated regularly. GeoSnipers then matches this data with our mapped information to track visits to these locations. We prioritize privacy compliance by conducting all reporting at the Location Group level, ensuring complete confidentiality for the individuals involved.
What are Open House Audiences?
GeoSnipers targeting solution leverages accurate data directly from the MLS feed, providing audiences composed of people who recently visited an open house. This real-time data ensures precise targeting for more effective marketing strategies in the real estate industry.
Benefits:
Customized Lookback Windows:
GeoSnipers allows you to target potential house hunters within specific lookback windows of 30, 60, 90, or 120 days after their open house visit. This targeted approach ensures that your advertisements reach individuals who are actively interested in buying a property.
Price Thresholds and Custom Messaging:
You can layer on home price thresholds to ensure your ads reach audiences in the appropriate price range.This allows you to customize your messaging according to the price segment, catering to the unique needs and preferences of potential buyers.
Complementary Messaging Opportunities:
The GeoSnipers targeting solution is excellent for implementing complementary messaging strategies. For instance, you can offer financing options from banks or mortgage loan officers (MLOs) to individuals who have recently visited open houses, making your advertisements more relevant and valuable.
Types of Audiences:
GeoSnipers data ingestion process involves MLS data for open house listings, matched with parcel data to create location groups. These location groups are then segmented into five price buckets:
- “OpenHouse_<200K”: Homes listed for less than $200,000.
- “OpenHouse_200K-500K”: Homes listed between $200,000 and $500,000.
- “OpenHouse_500K-1M”: Homes listed between $500,000 and $1,000,000.
- “OpenHouse_>1M”: Homes listed for more than $1,000,000.
- “OpenHouse_All”: All open houses.
Within each price bucket, there are four different lookback windows, resulting in 20 total location groups:
- 30-day audience (e.g., “OpenHouse_<200K_30d”): Devices that visited open houses listed for less than $200,000 in the last 30 days.
- 60-day audience (e.g., “OpenHouse_All_60d”): Devices that visited any open houses in the past 60 days.
- 90-day audience (e.g., “OpenHouse_500K-1M_90d”): Devices that visited open houses listed between $500,000 and $1,000,000 in the past 90 days.
- 120-day audience (e.g., “OpenHouse_>1M_120d”): Devices that visited open houses listed for more than $1,000,000 in the past 120 days.
Note:
- The MLS data is refreshed each month, ensuring up-to-date and accurate information for targeting.
- Visitation tracking to the open house location groups is not available, meaning direct tracking of individuals’ visits to specific locations is not part of the targeting process.
- Building retargeting audiences is not available when targeting open house location groups, which means you may not be able to create custom retargeting campaigns for these specific audiences.
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