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target them wherever they go
Do You Have A Target Physical Address Or Email List You Want To Serve Ads To?
With our CRM targeting technology, we can take any list of emails or physical addresses, load them up to our system, and begin serving Ads to them wherever they browse around the internet. Sometimes direct emails and direct mail doesn’t cut it. It’s the omni channel marketing approach that keeps enterprises top of mind to those users you already have intricate details on. Through our partnerships with several programmatic channels as well as our matching technology, we’ll leverage any list you want to provide our team with. Below are some of the sample data variables we can ingest:
- First Name, Last Name
- Person & Business Email
- Physical Address, City, State, Zip
- Age, Sex
The more information our team is provided, the greater the match rates we can achieve with any lists provided. And while our CRM Retargeting averages 40 – 50%, our addressable geofencing marketing only requires one’s address, and our match rates average 80 – 90%.
Potential CRM Retargeting Use Cases
It’s not for everyone. But there are many examples in which CRM Retargeting can make a difference as part of an omni-channel marketing strategy. We develop many use cases and examples in which client’s leverage our CRM Retargeting technology and various industries it works for such clients:
- Customer Loyalty – Taking an existing list of customers on your email address, and serving targeted ads to them for a period of time on Mobile, Desktop and Tablet Devices. We can even serve OTT/Connected TV Ads to those consumers.
- New Customer Acquisition – Maybe you have an address list or email list you purchased. Our team can ingest that list into our database and serve ads directly to those consumers creating additional brand lift and lead generation opportunities.
- B2B Sales Targeting – Maybe you have a list of companies you’re looking to sell into. If you have both the addresses and/or the emails of such executives, we can leverage our CRM Retargeting to help create awareness and prime them for your messaging as you reach out to those same executives via mail, email or phone.
Practical Use Cases
Highly precise. Targeting is based on plat line data from property tax and public land surveying information to maximize the precision of addresses being targeted.
- Highly scalable. Up to 1 million physical addresses can be targeted per campaign.
- Improved reach over IP-based solutions, which are being limited due to truncation of IP addresses in programmatic advertising.
- Provides foot traffic attribution. Conversion Zones can be used with addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
- Granular reporting. Report and break down campaign performance by ZIP+4 level.
- Cross-Device. Targets all individuals at the address on multiple devices by leveraging our cross-device graph, and enables targeting of devices for up to 30 days after they have left the address.
- Create granular audiences from CRM systems and other offline databases
“Only 22% Of Businesses Say They’re Using Hyperlocal Targeting To Its Full Potential.” Why Aren’t You?
Geo Zone Conversion Reporting
We are also able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals.
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